An attendee discovers your event on your website. They click to register and land on a page that looks nothing like what they just saw. They pay, receive one email, then a second asking them to download an app, with a different access code. At every step, some attendees drop off.
The goal is simple: registration should be the first step of a continuous journey, not a detour.
Ticketing that fits your model
Professional events rarely bring together just one type of attendee. Your ticketing should reflect that diversity:
- Tiered pricing for members, non-members, exhibitors, speakers or students.
- Promo codes for your partners and campaigns.
- Group registration, so an organization can register its whole team in a single transaction.
Your registration form is your best opportunity to gather useful information. Organization, role, interests, needs, offerings: these fields feed directly into the attendee profile and, later, into meeting recommendations.
It’s also the moment to collect the necessary consents, clearly and only once.
Secure payment, funds in your account
With B2B/2GO, ticketing and payment are built into the platform. Payment is secure and funds are deposited into your organization’s account. Confirmations, receipts and transactional emails go out in French or English, based on each attendee’s language.
Fewer steps after registration
Because registration and the app run on the same platform, attendees don’t need to create a new account. Their profile already exists. They access the event straight from their browser, with no mandatory download.
Reports to steer your sales
Are sales on pace? Which campaign converts best? Sales, source and conversion reports help you adjust your promotion while there’s still time.
Questions to ask a vendor
- Do attendees need to create a new account to access the app?
- Which account receives the funds, and how quickly?
- Are transactional communications fully bilingual?
- How does ticketing integrate with your existing website?
This article is part of our series on the attendee journey. Read the main article: Choosing an event platform that supports the entire attendee journey.
