These events are designed to give companies greater support in promoting their products and services abroad.

With a platform like B2B/2GO, mission organizers and trade commissioners can ensure that all recruited companies have access to a full agenda for the duration of the mission. This is made possible not only by B2B meetings scheduled with the networking algorithm, but also by B2G or B2TC meetings where government employees can act as matchmakers.

B2B/2GO has developed a range of tools specifically for trade commissioners, enabling them to schedule business meetings in just a few clicks!

What’s more, the platform improves organizational efficiency by centralizing the management of events, registrations and communications. Accessibility is also improved thanks to virtual options, enabling a greater number of participants to take part in events.

In short, these platforms help governments to better organize their events, while optimizing communication and engagement with the public.