Attendees who register on the platform share with the event organizer a wealth of key business information. Each user’s data includes (but is not limited to) company profile, contact details, location, language, promotional tools, business objectives, needs.
In addition, the platform allows the collection of real-time information about specific interests in the event in which he is participating: registration for activities, duration of participation in virtual activities, views of partners, etc.
Not to mention all the data relating to networking, such as business compatibility between users, requests for meetings (accepted, refused, etc.) as well as the attendance rate.
Data is analyzed daily by the B2B/2GO team in order to give the organizer directives to adapt its offer and its promotions in a precise manner.
Finally, B2B/2GO always offers a human perspective on each project, a qualitative analysis that requires recommendations that have an impact for the organizer.
All this, in compliance with the GDPR.