You’re organizing a large-scale conference, symposium or trade show. Your attendees come from many backgrounds, speak French or English, and each arrives with a clear goal: to learn, to sell, to find a partner. Your team has to orchestrate it all, often with limited resources.
Choosing the right technology isn’t about ticking boxes on a feature list. It’s about finding a platform that supports attendees from the moment they discover your event to their very last meeting, while lightening the load on your team.
This guide draws on the questions organizers ask in their RFPs, and explains how B2B/2GO answers them.
Six outcomes to aim for
Before comparing vendors, define what the platform should actually change. Professional event organizers generally agree on six outcomes:
- A seamless path from your website to the app. Attendees should never feel they’ve landed somewhere else.
- Fewer steps after registration. No new account to create, no access code buried in a lost email.
- Fast, reliable check-in. Badges printed on the spot, without lines stretching down the hall.
- Information available at all times. Program, communications and practical details at attendees’ fingertips.
- Meaningful B2B meetings. Not just a messaging feature.
- Actionable data. In real time during the event, and afterward for your post-event review.
Five criteria to compare solutions
- A turnkey solution, from registration to badge. Every extra tool means another integration to maintain, another export to reconcile and another chance for error. A single platform for ticketing, the app and check-in removes those fragile handoffs.
- Proven value for business connections. Ask for concrete features and measurable indicators: activated profiles, requests sent, meetings confirmed and meetings held.
- Manageable by a small team. The best platform is the one your team masters. Training, documentation and accessible human support make all the difference.
- Respect for your data. Your attendees’ data belongs to you. Ask where it’s hosted, who can access it and how you can retrieve it.
- A transparent total cost. Licences, transaction fees, equipment, setup, support, renewal: everything should be itemized and proportionate to your goals.
A three-phase rollout
A well-deployed platform follows the natural rhythm of your event, instead of demanding all your content on day one.
- Ticketing and sales. Ticket and pricing setup, website integration and testing before registration opens.
- Attendee platform. Program, profiles, communications and networking tools, added as your content becomes ready.
- On-site operations. Testing, training, check-in preparation, event-day support and a post-event review.
How B2B/2GO meets these needs
B2B/2GO was founded in 2013 by event organizers. That origin shapes our approach: an all-in-one platform, paired with guidance from experts who know the reality on the ground.
- Integrated ticketing and payment, with tiered pricing, promo codes and bilingual communications.
- An app available as a web app, with no mandatory download, and as a native app for those who prefer it.
- Structured B2B matchmaking, with scheduled and tracked meetings.
- On-site check-in and badge printing, run alongside your team.
- Data hosted on a sovereign Canadian server.
- A per-event engagement, licence included, so costs are clear from the start.
Go further
This article opens a four-part series. Each post explores one stage of the attendee journey:
- From website to badge: simplifying registration and payment
- Native app or web app: what really changes
- Beyond messaging: B2B connections you can measure
- Check-in and badges: fast arrivals, a solid backup plan
Preparing an RFP or comparing solutions? Let’s talk about your event.
