At the heart of WebSummit 2023 in Lisbon, an undeniable trend emerged, underlining the central role of web technology as an indispensable asset in the world of business events and professional networking. Exciting discussions and enlightening presentations highlighted the transformative impact of web technology on the way businesses interact, connect and evolve in an ever-changing business landscape.
1. Event virtualization :
WebSummit highlighted event virtualization as a major trend. Online platforms have enabled attendees from all over the world to connect, participate in live sessions, and interact with exhibitors without leaving the comfort of their home or office. While on-site presence still has undeniable advantages, the contribution of the virtual takes the experience to a whole new level. At WebSummit, for example, all conferences were filmed and made available as webcasts. This opened up new possibilities for extending the reach of events and attracting an international audience.
👋 With the B2B/2GO platform, it’s possible to hold virtual or hybrid events. Features include virtual meeting rooms, webinar rooms and video replays.
2. Networking made easy:
Thanks to advanced features such as virtual chat rooms and networking tools, web technology has simplified and enriched the networking experience. Participants can now make online contacts, organize online meetings, and share ideas effectively, transcending the geographical boundaries and traditional barriers of face-to-face networking. Networking at events is far more effective than networking on social networks, as events bring together a range of people by industry or interest. The ROI potential of participants opting for in-event networking is significantly higher.
👋 B2B/2GO has a unique appointment scheduling tool enabling participants to have a full agenda of conferences and meetings, without the hassle of coordinating everyone’s availability.
3. Augmented accessibility :
The benefits of web technology were particularly evident in terms of accessibility. People who might otherwise have been unable to participate physically in the event were able to attend online. This fostered a diversity of opinions, experiences and perspectives, reinforcing the richness of exchanges at WebSummit.
👋With virtual room tools, B2B/2GO enables people who can’t travel to take advantage of the event’s various assets.
4. Personalizing the Experience:
Technology platforms enable greater personalization of the attendee experience. Intelligent algorithms drastically simplify life for event organizers wishing to offer a personalized experience. To meet everyone’s specific needs, the key always lies in data collection, and this is made possible by the event platform.
👋B2B/2GO accumulates well-filled participant profiles thanks to its super-easy-to-use customizable form, and concierge support. Our databases are always up to date, and always accurate, for you.
5. Advanced analysis and feedback :
The use of web technology also paved the way for in-depth analysis of attendee behavior. Organizers were able to gather valuable data on engagement, preferences and trends, enabling future events to be optimized.
👋B2B/2GO supports its customers in data analysis. Consultants offer detailed reports, analyses and recommendations. The team’s sound advice makes it easier for organizers to achieve their goals!
WebSummit 2023 vividly confirmed that web technology is not simply an auxiliary tool in the world of business and events, but rather a central and transformative player. By embracing technological advances, businesses can not only adapt to change, but thrive in an increasingly interconnected and virtual business environment. WebSummit has laid the foundations for a new era where web technology is the catalyst for global collaboration and dynamic business growth.