In the dynamic world of professional events, B2B/2GO stands out as a trailblazer, revolutionizing how participants connect and collaborate with innovative matchmaking. This innovative platform is dedicated to facilitating meaningful interactions at business events, offering a sophisticated matchmaking system that enhances networking opportunities.
Reimagining Professional Gatherings
Traditionally, B2B events have been about more than just signing contracts—they’re about forging connections and expanding professional networks. B2B/2GO was conceived to address the inefficiencies of spontaneous networking at such events, recognizing the critical role these interactions play in fostering successful business relationships. As highlighted in a Forbes article featuring B2B/2GO, Laurence Dufour-Bouchard, Vice President and Partner, emphasizes, “We wanted to create a solution that facilitates and optimizes these meetings, maximizing economic returns for participants.”
The onset of the COVID-19 pandemic in 2020 accelerated the company’s evolution, prompting a shift to virtual events. Today, B2B/2GO offers a comprehensive digital solution that transforms each trade show into a highly personalized experience. The platform is tailored to each event’s unique needs, ensuring a consistent and professional visual identity.
Maximizing Meeting Value
At the heart of B2B/2GO’s networking platform is a powerful algorithm that identifies the best partnership opportunities among participants. Users create professional profiles that serve as the foundation for precise and relevant “matches.” Scheduling becomes effortless, with participants easily organizing meetings and accessing personalized agendas that include conferences, workshops, and networking sessions. This approach minimizes the traditional networking frictions, allowing professionals to focus on the essentials: exchanging ideas, developing projects, and closing deals.
A Global User Base
With a proven technology and ambitious vision, B2B/2GO has facilitated over 200,000 connections across more than 140 countries. This diversity underscores the platform’s adaptability to varied user needs and its ability to deliver value to clients, resulting in increased participant numbers and improved visitor retention.
B2B/2GO’s innovation extends beyond single events. In response to growing demand, the company has developed an annual solution that keeps users connected year-round, transforming the platform into a continuous networking tool ideal for building strong, lasting business relationships.
As part of a Forbes special feature, the article on B2B/2GO is included in a dossier celebrating inspiring success stories of bold and visionary women. From entrepreneurship to innovation, these exceptional journeys showcase the determination, passion, and leadership of women like Laurence Dufour-Bouchard, who are redefining the rules of success and paving the way for future generations.
With ambitious projects underway and a clear vision, B2B/2GO is well-positioned to continue transforming the global event industry landscape.