How to Network
Networking at large B2B conferences can be overwhelming, especially when you are faced at one time with hundreds of strangers. It does not have to be chaotic or intimidating, however—networking can be structured for success through proper organization.
Networking, when done properly, is one of the most powerful ways of launching a reputation, opening doors to possibilities, and making connections that can lead to partnerships, referrals, or next-level job opportunities down the line. The key is structured networking—and it’s easier than you might imagine.
The Problem with Traditional Networking
Mostly, people go there unaware of whom they are going to meet. There is no preparation, actual planning, and too much guessing. As a result, most frequently it is reduced to awkward small talk and missed connections which all lead to low returns on organizer and participant efforts.
Poor timing is another problem that arises. Without personalization or planning, the couple’s visitors wander, unsure who to talk to or, more importantly, how to make optimal use of the limited time. A potentially opportunity-rich event turns into one full of missed chances.
You’ve probably been there—you attend a networking event session feeling overwhelmed and without knowing anyone and spending hours with no actual engagement or connection that you were seeking. At the end of the session, you feel like it was a waste of time and no real leads for your career or professional relationships.
What Structured Networking Entails
Structured networking is never about forcing people onto speed dates or unplanned coffee meetings. It is about crafting environments where participants interact with the right people—based on interest, industry, or objective.
Event planners can use:
…to facilitate the desired connections. Attendees enjoy this format. They feel heard and valued, and they are more likely to recommend the event to colleagues and friends. For event planners, it maximizes satisfaction ratings, RSVPs, and long-term involvement.
This can also be great for introverts or early career professionals who don’t find it as easy to strike a conversation with an industry expert or other colleagues. Structured networking in a sense gives guidelines to these groups to be able to succeed in networking while increasing their confidence and career.
The Power of Matchmaking
Structured networking allows you to build real relationships over time—rather than one-off introductions. Instead of hoping for a lucky meeting, you can attend the event knowing who you will be meeting and why they are significant.
Here’s the situation:
You get to the location with three appointments already scheduled. They’re all with people from your industry, and they all share similar goals or interests in common. One of them is looking for a product or service that you may provide.
That’s structured networking—and that’s what B2B/2GO is for.
How B2B/2GO Makes It Easy
B2B/2GO is an easy turnkey platform for structured networking.
Organizers can offer within one or two clicks:
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Automated matching based on attendee interests
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Pre-planned appointments with referred contacts
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Real-time information and reminders
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A user-friendly platform that can be used for live, hybrid, or virtual events
Far from being left to chance, participants make useful, worthwhile connections through B2B/2GO. The organizers reap a double dividend: higher turnout, greater satisfaction, and measurable return on investment. The shape makes the difference.
As well, such services take analytics of the compatibility but also immediately schedule meetings for you, preventing you from forgetting to follow up on a key step that many miss upon meeting their peers.
There is so much going on that it is really less about meeting everyone—it is about meeting the right people.
Organized networking takes the randomness out of establishing relationships and replaces it with purpose and direction.
With the advent of platforms like B2B/2GO, networking is no longer a buzzword but the most rewarding experience during the event.
