A regional pavilion, an industry delegation, a trade mission abroad: these formats have one thing in common. They bring together companies that have invested time and money for a specific reason, to meet the right buyers, distributors or partners.
For the organizer, the challenge is twofold. You need to showcase the delegation and its partners, while generating concrete meetings for every participating company. And at the end, you need to demonstrate results to your funders.
Showcase your delegation and your partners
Your platform is your pavilion’s digital storefront. It puts your pavilion’s full branding front and centre (logo, colours, banners and visuals) and highlights those who make the initiative possible.
- Dedicated pages for sponsors, partners, speakers and key participants.
- A multimedia newsfeed to share text, images, videos, links and sponsored content, keeping the community active before, during and after the event.
- Personalized profiles and agendas, so every participant finds their own program.
Registration built for delegations
A delegation often means dozens of companies, each with several representatives. Registration has to keep up.
- Custom registration questions that feed directly into profiles and matchmaking.
- Excel and CSV import and export, to bring in your existing lists in minutes.
- Delegation managers who can manage their own participants’ profiles, without routing everything through the organizing team.
- Automated confirmations, reminders and follow-ups, in English or French.
This is the heart of a pavilion or trade mission: every company should leave with qualified meetings. The platform should support each step, from discovery to the meeting itself.
- Smart recommendations. B2B/2GO suggests people and activities based on shared profile data and the behaviour of similar participants.
- Keyword and filter search, including free-text search, to find the right contact fast.
- Scheduled, tracked one-to-one meetings, from request to confirmation.
- Built-in messaging and chat, to get acquainted, prepare a meeting or keep the conversation going.
- Agenda export to Outlook, Google Calendar or iCal, so meetings land in each participant’s usual calendar.
- Email and SMS reminders, to cut down on missed meetings.
Company profiles that make people want to meet
On a trade mission, you don’t just meet a person: you meet a company. Company profiles need to be rich and easy to find.
- A searchable directory by sector, region, keywords and other criteria.
- Multimedia profiles with logo, videos, PDF documents and social media links.
- Extended visibility: profiles and networking features stay available for up to 30 days after the event. Conversations started on site have time to mature.
Well-managed meeting rooms
A pavilion often has meeting rooms or spaces shared among the delegation’s companies. With B2B/2GO, you book and manage these rooms directly in the platform. Utilization reports show you which spaces are in demand, and when.
Results you can present to your funders
Pavilions and trade missions are often funded by a ministry, an economic development agency or an industry association. At the end, you need to report back. Platform data then becomes your strongest argument.
- Detailed reports on registrations, participant demographics, networking activity and business meetings.
- Meeting statistics: requested, accepted, completed, cancelled and rescheduled.
- Post-event surveys to measure satisfaction and outcomes among participating companies.
- Excel and CSV exports, ready to drop into your final report.
Support from start to finish
B2B/2GO was founded in 2013 by event organizers. We know that a platform, however complete, can’t replace a team that knows the field.
Our experts support you at every stage: setup, training for your team and delegation managers, event-day support and post-event review.
- A dedicated project manager and an implementation team assigned to your event.
- Weekly coordination meetings throughout the preparation.
- Live technical support, by chat or phone, during registration, the event and the post-event period.
- Unlimited, free support, for your team and your participants alike.
And your participants’ data is hosted on a sovereign Canadian server.
Planning a pavilion or trade mission? Let’s talk about your goals.
