Hosting an in-person event across multiple venues multiplies the opportunities to connect, but also the risk of scattering your audience. Attendees move from one location to another, look for the right room, want to know who’s there and don’t want to miss a last-minute announcement.
In this context, your event app plays three roles at once: a networking tool, a conference resource and a communication platform. And it has to do all that in both languages, right in each attendee’s pocket.
A truly bilingual experience
For a French- and English-speaking audience, offering a translated version isn’t enough. Every attendee should be able to navigate in their own language from start to finish, without stumbling on a menu or notification in the other language.
B2B/2GO is a Quebec-based company that works in French and English every day. Bilingualism has been built into our platform from the start, not added as an afterthought. Program, profiles, communications and notifications: your event speaks to each attendee in the language of their choice.
Networking at the heart of the experience
Networking is often the main reason people attend. Across multiple venues, you need even stronger tools to help the right people find each other.
- Complete attendee profiles, created at registration.
- Filter and free-text search, to quickly find a specific contact.
- Recommendations for people and activities, based on profile data and the behaviour of similar attendees.
- Scheduled, tracked meetings that attendees can export to Outlook, Google Calendar or iCal.
A conference resource that’s always up to date
The app replaces the printed program, with one major advantage: it’s always accurate.
- A searchable, personalized program, where every session shows its location. Across multiple venues, attendees always know where to go.
- Pages for speakers and activities.
- Real-time sync: a room or schedule change is visible to everyone instantly.
A direct communication channel
Over two days, you need to reach your attendees quickly, wherever they are.
- Push notifications, including last-minute announcements.
- A multimedia newsfeed to share text, photos, videos and links, and keep the event buzzing.
Built for mobile
During an event, everything happens on the phone. B2B/2GO offers two ways in, from a single platform.
- A mobile-optimized web app, accessible from the browser, with no mandatory download.
- A native app on the App Store and Google Play, for those who prefer to install it.
The content is the same everywhere, and you manage it once. Because the app runs online, our team tests each venue’s network ahead of time to ensure a smooth experience on event day.
Your event, your brand
The app is often your attendees’ first digital touchpoint with the event, and it stays with them for two days. It should carry your identity, not ours.
With B2B/2GO, your event’s full branding takes centre stage: logo, colours, banners and visuals. Across every venue and both languages, attendees enjoy an experience consistent with the rest of your communications.
Your sponsors and partners make the event possible. They expect visibility that matches their commitment.
- Sponsor banners and visuals built into the app.
- Dedicated pages for each sponsor and partner.
- Sponsored content in the newsfeed.
It’s concrete added value to include in your sponsorship packages, and one more reason for sponsors to come back.
Expert support from start to finish
B2B/2GO was founded in 2013 by event organizers. We know what it takes to prepare an event across multiple venues, and we don’t leave you alone with the technology.
Our experts support you with setup, team training and event-day support. Our team is on site so you can focus on your attendees. And their data is hosted on a sovereign Canadian server.
