DEFSEC Atlantic, presented by the Atlantic Canada Aerospace & Defence Association, is a major networking opportunity for the Aerospace, Defence and Security industries – the second largest of its kind in Canada. Focused on showcasing Atlantic Canadian opportunities, the show’s worldwide reach creates partnership potential for all attendees.
At this hybrid edition, participants could attend the networking meetings in person at the event or in our online meeting rooms on the platform. The platform was used to plan meetings and select attendance type.
There were 3 types of meetings:
- On site meeting: We automatically assigned an in-person meeting rooms in our B2B Zone (floor plan available online).
- Hybrid meeting: We automatically assigned a virtual room directly available on the user personal agenda. The person on site met us at B2B Info desk, and a station with a computer was available if needed
- Virtual Meeting: We automatically assigned a virtual room directly available on the user personal agenda.
Each meeting request could be accepted or declined. Once confirmed, an email was sent and the meeting was added to their schedule. Meetings could also be cancelled, or rescheduled.
During the event, B2B/2GO had access to a dashboard to see who is in each virtual meeting room. We were also on site at the event to host the B2B info desk and B2B Zone. This allowed us to take attendance. If there was a no-show, we called the participant who was late to avoid a missed opportunity. We also communicated with the person who was waiting to share the status of the situation.
We also offered support to those who needed it.
Since it was a first for this client, each user had to learn how to use the platform through personalized emails (reviewed by the client), tutorial videos, and support by chat, phone and email.
John Benson, Deputy Director