Digital business card exchanged during B2B networking
In 2024, we saw a rise in the popularity of digital business cards. They are seen as a modern, environmentally-friendly networking tool. Unlike traditional cardboard or paper business cards, they enable instant, contactless exchange of business information via QR codes, or share links. The benefits are numerous, with the ability to be updated in real time, ensuring that your contacts always have the most up-to-date inform
Hybrid environment
The combination of face-to-face and online participation elements has become the norm for many events in 2024. These events therefore need to offer a hybrid networking alternative. Leaving it up to participants to choose the medium that suits them best, offers greater flexibility. Hybrid events can attract a wider audience, including international participants, and facilitate accessibility for those who can’t travel, but still want to network.
Face-to-face meetings
Despite the growing trend towards online networking, face-to-face meetings remain crucial to B2B networking. They enable you to create more personal and authentic links, and develop mutual trust much more quickly. They also enable us to better read non-verbal signals and facial expressions, enriching our understanding of the conversation.
Taking advantage of online platforms
Online platforms are playing an increasingly important role in B2B networking in 2024. Platforms such as B2B 2GO simplify the networking process, offering innovative features to facilitate exchanges. LinkedIn also continues to be an essential tool for establishing and maintaining professional connections. These platforms enable professionals to connect more effectively and manage their relationships in an organized, strategic way.
The rise of virtual networking events
The popularity of virtual networking events has increased dramatically since the pandemic and continues to grow in 2024. They offer the opportunity to overcome geographical barriers and reduce the expense of travel and organizing physical events. Technological advances such as AI enhance the immersion and interaction of these events. They offer new and creative networking opportunities, while being accessible to a global audience, greatly expanding the possibilities for connection and collaboration.
These trends show that B2B networking in 2024 has become much more dynamic and flexible, incorporating advanced technologies to enhance the user experience and maximize professional opportunities
