For the past 18 months, it’s been hard to read an article about the events industry without encountering the words “artificial intelligence” or “AI.” Every platform claims to use it. But when you dig deeper, the realities are very different.
What “AI” actually means in events
There are two types of “AI matchmaking” on the market right now:
Tag filters in disguise: You fill out a profile with keywords. The algorithm suggests people with the same keywords. Useful, but not artificial intelligence in the true sense. It’s an enhanced search engine.
Real recommendation algorithms: The system analyzes not only declared profiles, but also behaviors (which profiles held attention, which meetings were accepted, which topics generate the most interest) to refine its suggestions in real time. That’s what a real matchmaking algorithm does.
The concrete difference: a filter suggests “all IT vendors.” An algorithm suggests “the 3 IT vendors whose profile best matches your specific needs, based on what your behavior reveals about your real priorities.”
What AI can’t do (yet)
AI can’t replace human judgment about the quality of a relationship. It can’t sense that two people will “click” beyond their declared profiles. And most importantly, it can’t replace human support on event day when something goes wrong.
That’s why at B2B/2GO, the algorithm serves the human team — not the other way around. Matchmaking prepares the ground. Our advisors make sure the meetings go well.
What this changes for organizers
Concretely, a good AI matchmaking system lets an organizer:
- Reduce networking preparation time from several hours to a few minutes
- Offer relevant meeting suggestions even for 200+ person events
- Objectively measure networking quality post-event
- Improve suggestions from one edition to the next using accumulated data
AI doesn’t do the work for you. It allows you to do better work — faster, with more data, and with measurable results.
Want to see our matchmaking algorithm in action?
We’ll show you how it works on a real case in a 20-minute demo. Free, no commitment.
Book my free demo →
